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MATCHSTICK GUM CO.
Project type
Brand Identity + Packaging Design
Date
2025
About Matchstick Gum Co.
Matchstick Gum Co. is a brand that specializes in spicy gum. Each flavor “match” pairs a hot pepper with a juicy fruit. The brand identity blends vintage design—inspired by traditional 1950s packaging with an irreverent, modern voice. Matchstick gum is sold in specialty markets and eclectic gift stores, aiming to spark interest among flavor daredevils.
My responsibilities include brand identity, naming, copywriting, logo design, packaging design, and product photography.
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